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Commercial Awareness Training Course in Poland

Our Commercial Awareness training course is delivered as a scheduled open online training course or in-house just for your business. We can do that in-person or online. Whether you are in Warsaw, Kraków, Wroclaw, Poznań or Gdańsk or anywhere else in Poland, we’ve got an option that can work for you.

Commercial Awareness Course Highlights

Here’s some quick information about our Commercial Awareness course:

  • 1-day training course delivered online
  • Delivered anywhere in Poland as an in-house course
  • Booking is easy. Just select a location, a date and hit Book Now!

Course Overview

Course Aim

This Commercial Awareness Training Course aims to provide you with an understanding of how to influence decisions, focus on the critical business issues that affect your role, and understand why certain decisions are made from a commercial viewpoint.

Course Objectives

By attending this Commercial training course, you will:

  • Know how to fully understand the market you operate in and identify future business opportunities
  • Understand how internal and external events impact on your business
  • Know the key stakeholders in the business and how to influence them
  • Understand why certain decisions are made in the business (why some get the green light and why others don’t)
  • Use a range of tools to make commercially focused decisions and arguments

Course Content

What is Commercial Awareness?
  • What does the term commercial awareness mean
  • Why do you need to have more commercial awareness
  • What is strategic thinking and how does it fit in with commercial awareness
  • Understanding your businesses commercial and strategic plans
What Impacts Your Business
  • What are the internal and external factors that currently/will in future impact your business
  • What impact will they have
  • Using SWOT and PESTLE analysis to identify the above
Understanding the Marketplace
  • Looking at the market place you operate in and the competition
  • How your competition affects your business
  • Porter’s 5 Forces model to understand the business environment
Strategic Focus, Thinking and Decision Making
  • What are the things you should be working on and what should be left alone
  • How to make the decisions above with a strategic and commercial focusUnderstand why decisions are made and why some get the green light and others don’t
  • How to develop a strong commercial argument
Your Customers
  • Who are your customers (internal and external)How do they influence your decisions
  • How do your decisions impact on them
  • How could you be providing a better service to them whilst still remaining commercially focused
Stakeholders
  • How are the key decision makers in your business
  • How do they impact on you, your job, your customers and your decisions
  • How to influence stakeholders to stand a better chance of getting the green light for your ideas

Download the Course Brochure

Download a copy of our Commercial Awareness training course brochure below.

Download Commercial Awareness Course Brochure

Our Approach

No PowerPoint

Yes, you read that right! We’ve removed PowerPoint from our in-person training courses. Instead we use more creative ways to deliver content and generate discussion.

Always Interactive

No matter how you attend, our courses are interactive and designed specifically for the delivery method being used.

Practical Tools

We minimise theory and focus on practical tools you can take away and use immediately in the workplace.

Clear Pricing

Transparent pricing for open courses and clear all-inclusive quotes for in-house and bespoke work.

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