I spent a bit of time today looking at how certain businesses market their business, and I was intrigued by the way that Apple approaches its marketing. Most business tell us what they do, how they do it and why they do it/why should we buy it, although Apple appear to do this the opposite … Read more
Change is a must for most organisations, but making changes can go very wrong if it isn’t managed correctly. Change impacts on people in different ways. Even asking someone to do something as simple as moving desks in the office could be a massive change for them, but to us it seems like such a … Read more
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